Through research- speaking to Nikki Sims I think that a corporate audience would be the best for her landscape and large pictures as apposed to her portraits which would impact a smaller audience. With larger pictures that are not specific to a certain client (portraits etc) they would be easier to sell as she has lots of these pictures where as with portraits she's have a client and take up time to complete them which means she'd have less clients. Through a lot of thought I have come up with 3 main ideas for a corporate audience:
Hotels
Placing pictures in Hotel lobbies would be a good idea as it would be seen by all of the hotels clients. Also having her business cards at the lobby desk promoting her larger pictures is a good idea to draw in more clients.
-The Varsity Hotel & Spa
I think that rather than the main lobby, the dining area would be best for her work seeing as the colour theme is very bland. Adding a colour in here would be more attractive to clients. Seeing as this hotel looks out on to the river I think that having a piece of art work like the paintings shown would go extremely well with the atmosphere.
-Anstey Hall
This hotel is a lot more boutique and old fashioned so I think this would be more ideal for one of Nikki's older art work that is more fine art than abstract- duller colours that match the wooden style of the hotel.
-Double Tree by Hilton
This Hotel is very modern so maybe some of Nikki Sims' newer work would be more convenient for this area. This is also by the river cam so more water pictures would be a potential success in this hotel.
Offices
Galleries
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