Skoda Advert- print

The advert that i have chosen is called 'Cake' by Skoda. It was a television, cinema and print based advert which was eventually released in 2007. This advert was used to promote the new second generation Fabia Supermini car which was released first in the UK. As you can see by looking at this print based advert it shows the car in the centre of the page with a team of bakers/artists around the car. The car has been made out of cake and assembled by the team that is shows on the advert. Surrounding the car is a very plain background using the colours grey and white which directs the audience's attention to the orange car that stands on a raised platform with the team also standing directly next to the car; this suggests that Skoda is all about team work and customer service and they believe that they are the people that have made Skoda what they are today. The fact that the car is made out of cake it shows that it would have taken a lot of time, effort, a steady hand and 'love' to perfect. This is the message that Skoda is trying to portray to the audience. The slogan which has been typed across the middle of the page underneath the car is 'The new Fabia. Full of lovely stuff.' This slogan is fairly informal which tries to make the viewer feel like they are part of the team. Also they have included the word 'stuff' which uses the viewer so that they have their own idea on what the word 'stuff' could mean. It also suggests that the car has been made to perfection by using the word 'lovely' which is a luxurious term to use for those who are perfectionists. It also tries to grab the audience by assuming that everyone loves cake which is why they have taken this road into building the car itself out of cake. The car sitting on a raised platform shows the viewer that the car is a higher class to standard cars of the time era and is second to none. The shadow underneath also exaggerates the platform so that the audience has a clear view that Skoda is the best choice and number one.