Monday, 11 May 2015
Wednesday, 6 May 2015
Final Production plan
Overview
We are advertising the artwork of our client, Nikki Sims from Saffron Walden. She has two parts to her company that are landscape paintings and portrait paintings of all different sizes and textures. She would like us to promote her artwork using two different methods. Both methods are left down to me and Amy but she has been specific about what she would like. Nikki has told us that she would like her landscape paintings to be promoted to a corporate audience; hotels, offices, etc. She would ideally like her work to be displayed in prestigious hotels where they will be appreciated and recognised, helping her business to progress. Nikki has told us that she would also like us to promote her portrait paintings.
Audience & Target Audience
She would like a few more customers, around 10 - 20 as she would like to broaden her experience and gain more customers to be more recognized in the area. She would like to be more recognized in a larger area rather than just Saffron Walden and Furneux Pelham, which is why we suggested that she broaden her audience to around the Cambridge area.
Campaign Message
The campaign message that we would like to put across to our audience is the fact that Nikki is a talented artist whose talents aren’t as recognized as they should be. Everyone in the area should know how Nikki Sims is and should be aware of the artwork that she creates.
Method & Approach
We have decided that we are going to split these two tasks evenly and focus on one each, allowing us to give each suggestion she has given 100%. I am going to focus on the landscape paintings for the hotels and Amy will focus on the portrait paintings.
I have looked at a couple of different ways in promoting the artwork to hotels and offices where they will be seen. I have conducted research on distributing work to corporate audiences. Also I have come to the conclusion that distributing Nikki’s work through hotels would be the best way to approach the job; this will enable our client to successfully build her business. I am an artist herself and will choose a selection of our clients work, given the atmosphere and architecture experience. I will take these paintings to hotels after arranging a meeting with those in charge of interior design at the hotels. I am also going to speak to whom it may concern about leaving a small stack of our clients business cards at the hotels so that anyone who views the work and appreciates the work that our client has created will take a business card and hopefully be in touch.
First I will email the following hotels and ask about distributing work on their premises and what are their thoughts and feelings on this. The hotels that she will email are – The Varsity Hotel & Spa, Anstey Hall and Double Tree by Hilton. To stretch our client’s audience, we believe that Cambridge should be a very easy area to advertise; there are lots of students, parents and people of all ages and backgrounds. I believe that this will be a successful way of showing Nikki’s artwork and gaining clients.
I have come up with a couple of different methods that can be used to help promote Nikki's artwork. The first idea that I came up with was using social media sites such as Facebook or Twitter. Although, if I, myself, advertised her work on either of these social networking sites using my own account it would only been seen by people my age which I don't think is the best way to approach this situation. I would have to make a new Facebook page or a new Twitter account that I would use entirely to promote Nikki's artwork and this would be a struggle to start up but once it was going it would have a positive outcome. Although, not everyone uses social media sites which means we are leaving out a percentage of people from the Cambridgeshire area as they will not have access to see her art work.
I have come up with a couple of different methods that can be used to help promote Nikki's artwork. The first idea that I came up with was using social media sites such as Facebook or Twitter. Although, if I, myself, advertised her work on either of these social networking sites using my own account it would only been seen by people my age which I don't think is the best way to approach this situation. I would have to make a new Facebook page or a new Twitter account that I would use entirely to promote Nikki's artwork and this would be a struggle to start up but once it was going it would have a positive outcome. Although, not everyone uses social media sites which means we are leaving out a percentage of people from the Cambridgeshire area as they will not have access to see her art work.
The second idea that Amy has come up with is flyer distribution, Amy will create a flyer using Photoshop and also some of Nikki's artwork and then distribute these to potential customers around Cambridge. Another method that Amy could use would be posters. Amy will create a poster using Photoshop and add images of Nikki's art. At the bottom of the poster she will add tabs which can be ripped off which have Nikki's name, email address and also her phone number. Out of these three ideas I personally think that the best one and the most effective would be the flyers, as it would be personally interacting with potential customers for Nikki also the corporate idea would be a good idea as she's like more private clients to buy her bigger at work (more money)
Audio and Visual
We also thought that on the website and audio and visual moving advert would not be appropriate. Instead to increase the target audience we created an interview with Nikki about her work which shows how passionate Nikki is about her work and will encourage more people to want work from her/lessons.
Promoting
The budget that we are using is low. Nikki has five children to support at the same time as running her own business so we would like to use the most cost-effective way to advertise her business to the people of Cambridge. As much as we would love to promote an art exhibition that she could be doing it is very expensive if she is running her own one. Although, she doesn't need an exhibition to show off her work as there are plenty of others ways that can be used.
Aims & Objectives
Amy and I have come up with many objectives that we are aiming for. We would like to distribute Nikki’s artwork and help her out by broadening the area in which she is working in and promoting her company – brand awareness. Rather than just Saffron Walden we would like to gain customers from Cambridge. Which would then help Nikki to progress further in the future, allowing her to build on this and gain more customers from a wider range of areas. Nikki told us that she feels that her business is too informal, which is why she would like us to focus some of our time on corporate companies which will help to turn her company more formal and give her a more professional look. This will help her in the future, she will be viewed on a higher level rather than just an average artist from the area - this is one of our main aims. Another aim that we have is to publicize Nikki as a person.
Audio and Visual
We also thought that on the website and audio and visual moving advert would not be appropriate. Instead to increase the target audience we created an interview with Nikki about her work which shows how passionate Nikki is about her work and will encourage more people to want work from her/lessons.
Promoting
The budget that we are using is low. Nikki has five children to support at the same time as running her own business so we would like to use the most cost-effective way to advertise her business to the people of Cambridge. As much as we would love to promote an art exhibition that she could be doing it is very expensive if she is running her own one. Although, she doesn't need an exhibition to show off her work as there are plenty of others ways that can be used.
Aims & Objectives
Amy and I have come up with many objectives that we are aiming for. We would like to distribute Nikki’s artwork and help her out by broadening the area in which she is working in and promoting her company – brand awareness. Rather than just Saffron Walden we would like to gain customers from Cambridge. Which would then help Nikki to progress further in the future, allowing her to build on this and gain more customers from a wider range of areas. Nikki told us that she feels that her business is too informal, which is why she would like us to focus some of our time on corporate companies which will help to turn her company more formal and give her a more professional look. This will help her in the future, she will be viewed on a higher level rather than just an average artist from the area - this is one of our main aims. Another aim that we have is to publicize Nikki as a person.
We would like to show off her talents and show that she is a unique artist, different to the others around the Cambridgeshire area. We would like to recreate her image, such as create a new website for her as at the moment it doesn’t show off her full potential. Although, our key objective is to bring more customers to Nikki and help to expand her business, helping to broaden the area where her customers come from.
Seasonal Events
There are so many different events in Cambridge that support artists and help them to be recognized in their area. They also bring artists and local people together to create a positive relationship between the two.
Cambridge Open Studios is a flourishing community of over 450 artists, crafts people and designers working throughout Cambridgeshire. Their aim is to help bring artists and local people together. Every July they invite the public to visit their workshops and studios as part of the annual Open Studios even. This provides an opportunity for the public to see their work and find out about the techniques the artists use and the passions that inspire them. The 2015 Open Studios will take place over each of the four weekends in July. If an artist would like to take part they must register by the 31st January. Although this isn’t in the season at the moment this is something that our client would need to sign up for in this season that would help to promote her business.
Broughton House Gallery is a commercial art gallery showcasing monthly exhibitions of paintings, prints and sculptures - this is something that our client could get involved in. Art is very seasonal and seems to be popular in the summer; a lot of people spend their time looking at art in the summer time. Due to the weather being colder at this time of year people seem to spend more of their time inside rather than outside, so this idea would be a lot better in Summer. Also, stickers don’t last and they will last a lot longer in the summer time.
Launch Schedule
We would like to launch our campaign on the 1st February; we are going to launch this with the flyers in Cambridge. This will be followed over the next few days with myself and Amy, visiting hotels and promoting Nikki’s artwork. By the end of the first week of February we would like to have all of our printed flyers handed out and at least corporate business to have make contact with Nikki about her artwork. We have decided that we are not going to go through with the sticker idea, as it’s not the right season for it (Stickers will get wet from rain, through research most stickers are put on cars, bikes exc). We are going to distribute the flyers on a Saturday, as the city centre is always busiest on a Saturday. There tends to be a lot more families out on a Saturday which is a good group of people to target.
Legal & Ethical Issues
One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Seasonal Events
There are so many different events in Cambridge that support artists and help them to be recognized in their area. They also bring artists and local people together to create a positive relationship between the two.
Cambridge Open Studios is a flourishing community of over 450 artists, crafts people and designers working throughout Cambridgeshire. Their aim is to help bring artists and local people together. Every July they invite the public to visit their workshops and studios as part of the annual Open Studios even. This provides an opportunity for the public to see their work and find out about the techniques the artists use and the passions that inspire them. The 2015 Open Studios will take place over each of the four weekends in July. If an artist would like to take part they must register by the 31st January. Although this isn’t in the season at the moment this is something that our client would need to sign up for in this season that would help to promote her business.
Broughton House Gallery is a commercial art gallery showcasing monthly exhibitions of paintings, prints and sculptures - this is something that our client could get involved in. Art is very seasonal and seems to be popular in the summer; a lot of people spend their time looking at art in the summer time. Due to the weather being colder at this time of year people seem to spend more of their time inside rather than outside, so this idea would be a lot better in Summer. Also, stickers don’t last and they will last a lot longer in the summer time.
Launch Schedule
We would like to launch our campaign on the 1st February; we are going to launch this with the flyers in Cambridge. This will be followed over the next few days with myself and Amy, visiting hotels and promoting Nikki’s artwork. By the end of the first week of February we would like to have all of our printed flyers handed out and at least corporate business to have make contact with Nikki about her artwork. We have decided that we are not going to go through with the sticker idea, as it’s not the right season for it (Stickers will get wet from rain, through research most stickers are put on cars, bikes exc). We are going to distribute the flyers on a Saturday, as the city centre is always busiest on a Saturday. There tends to be a lot more families out on a Saturday which is a good group of people to target.
Legal & Ethical Issues
One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Monday, 20 April 2015
Final ideas
We have decided that we are going to use five different methods to help promote Nikki's artwork.
The second method that we will be using will be the use of postcards. We will focus on distributing the designs at the two busiest spots in Cambridge which will around the Graphton Centre and also outside of the Grand arcade. If we still have lots left over near the end we will take a walk down to the River Cam as that is also a very busy spot. These will be distributed on a Saturday as that is the best day to do so as there will be a wider range of people as most people will have the weekend off of work and college.
I am going to create Nikki a new website using a tool online. I am going to add more colours and make it easier to navigate around. I have also decided to add a video of our client talking about her artwork to the website which I think will work very well.
The fourth method that will be focusing on will be creating our client a new logo. We will both create seperate designs and leave the deciding up to Nikki. I will then take these ideas and create one or two of them in Photoshop and allow our client to choose her favourite one and the one that she thinks will reflect her company the most. Nikki would like it to look elegant but also have that arty side to it. She would like the use of the colour green in the logo.
The fifth method is to visit hotels and speak to them about distributing our clients art work inside of them. We will email the hotels first and find out what their policies are on this and then if they are interested we will go in and take in the some of Nikki's art work. We will allow them to display our clients art work for a specific amount of time and if they like it and think that it looks good where it is then we will offer them a price for it.
- Business Cards
- Postcards
- Website Design
- New Logo
- Visiting Hotels
The second method that we will be using will be the use of postcards. We will focus on distributing the designs at the two busiest spots in Cambridge which will around the Graphton Centre and also outside of the Grand arcade. If we still have lots left over near the end we will take a walk down to the River Cam as that is also a very busy spot. These will be distributed on a Saturday as that is the best day to do so as there will be a wider range of people as most people will have the weekend off of work and college.
I am going to create Nikki a new website using a tool online. I am going to add more colours and make it easier to navigate around. I have also decided to add a video of our client talking about her artwork to the website which I think will work very well.
The fourth method that will be focusing on will be creating our client a new logo. We will both create seperate designs and leave the deciding up to Nikki. I will then take these ideas and create one or two of them in Photoshop and allow our client to choose her favourite one and the one that she thinks will reflect her company the most. Nikki would like it to look elegant but also have that arty side to it. She would like the use of the colour green in the logo.
The fifth method is to visit hotels and speak to them about distributing our clients art work inside of them. We will email the hotels first and find out what their policies are on this and then if they are interested we will go in and take in the some of Nikki's art work. We will allow them to display our clients art work for a specific amount of time and if they like it and think that it looks good where it is then we will offer them a price for it.
Flyers or postcards?
I have decided that I would like to change our idea of creating flyers to creating postcards instead. I think that postcards look a lot more professional than flyers. Flyers tend to be created using paper which will be very flimsy and look a bit cheap. Although, using postcards, this would look a lot more professional and would help to reflect our clients business, especially as she is looking to aim her art work to more corporate audiences.
I have looked at different websites where you can create postcards and where businesses will print off the postcards you have designed and send you them. I have been looking at the different prices and what they range from.
I have looked at different websites where you can create postcards and where businesses will print off the postcards you have designed and send you them. I have been looking at the different prices and what they range from.
This is the first website I looked at which is called Moo. This website allows you to use some of Moo's designs or you can create your own designs on this website. I would like the postcards to be doubled sided as I think that this will look a lot better. This costs £6.59 for ten postcards which works out about 66p per postcard.
This is from the Vistaprint website which allows to create and design your own postcards. I would like to use A6 size. The cost for ten postcards is £2.99 which works out about 30p each. Although, to have the postcards double sided will be about £4.48 which works out about 40p each which is a lot better than above.
This is from Printed.com which I think looks like very good prices. Although, this is probably due to the fact that the postcard is only single sided. For 50 postcards it costs £12.83. This works out about 25p each - although they are not double sided.
After conducting this research I have decided that the best website to print out the postcards with would be the Vistaprint website. I think that they are a reliable business and also are good for the price that you are paying.
concept and pre-production
Overview
We are advertising the artwork of our client, Nikki Sims from Saffron Walden. She has two parts to her company that are landscape paintings and portrait paintings of all different sizes and textures. She would like us to promote her artwork using two different methods. Both methods are left down to Annushka and I but she has been specific about what she would like. Nikki has told us that she would like her landscape paintings to be promoted to corporate companies such as hotels, offices, etc. She would ideally like her work to be displayed in prestigious hotels where they will be appreciated and recognised, helping her business to progress. Nikki has told us that she would also like us to promote her portrait paintings.
Audience & Target Audience
She would like a few more customers, around 10 - 20 as she would like to broaden her experience and gain more customers to be more recognized in the area. She would like to be more recognized in a larger area rather than just Saffron Walden and Furneux Pelham, which is why we suggested that she broaden to around the Cambridge area.
Campaign Message
The campaign message that we would like to put across is the fact that Nikki is a talented artist whose talents aren’t as recognized as they should be. Everyone in the area should know how Nikki Sims is and should be aware of the artwork that she creates.
Method & Approach
We have decided that we are going to split these two tasks evenly and focus on one each, allowing us to give each suggestion she has given 100%. Annushka is going to focus on the landscape paintings for the hotels and I am going to focus on the portrait paintings.
Annushka has looked at a couple of different ways in promoting the artwork to hotels and offices where they will be seen. She has conducted research on distributing work to corporate audiences. Annushka has come to the conclusion that distributing Nikki’s work through hotels would be the best way to approach the job; this will enable our client to successfully build her business. Annushka is an artist herself and will choose a selection of our clients work, given the atmosphere and architecture experience). She will take these paintings to hotels after arranging a meeting with those in charge of interior design at the hotels. She is also going to speak to whom it may concern about leaving a small stack of our clients business cards at the hotels so that anyone who views the work and appreciates the work that our client have created will take a business card and hopefully be in touch.
We are advertising the artwork of our client, Nikki Sims from Saffron Walden. She has two parts to her company that are landscape paintings and portrait paintings of all different sizes and textures. She would like us to promote her artwork using two different methods. Both methods are left down to Annushka and I but she has been specific about what she would like. Nikki has told us that she would like her landscape paintings to be promoted to corporate companies such as hotels, offices, etc. She would ideally like her work to be displayed in prestigious hotels where they will be appreciated and recognised, helping her business to progress. Nikki has told us that she would also like us to promote her portrait paintings.
Audience & Target Audience
She would like a few more customers, around 10 - 20 as she would like to broaden her experience and gain more customers to be more recognized in the area. She would like to be more recognized in a larger area rather than just Saffron Walden and Furneux Pelham, which is why we suggested that she broaden to around the Cambridge area.
Campaign Message
The campaign message that we would like to put across is the fact that Nikki is a talented artist whose talents aren’t as recognized as they should be. Everyone in the area should know how Nikki Sims is and should be aware of the artwork that she creates.
Method & Approach
We have decided that we are going to split these two tasks evenly and focus on one each, allowing us to give each suggestion she has given 100%. Annushka is going to focus on the landscape paintings for the hotels and I am going to focus on the portrait paintings.
Annushka has looked at a couple of different ways in promoting the artwork to hotels and offices where they will be seen. She has conducted research on distributing work to corporate audiences. Annushka has come to the conclusion that distributing Nikki’s work through hotels would be the best way to approach the job; this will enable our client to successfully build her business. Annushka is an artist herself and will choose a selection of our clients work, given the atmosphere and architecture experience). She will take these paintings to hotels after arranging a meeting with those in charge of interior design at the hotels. She is also going to speak to whom it may concern about leaving a small stack of our clients business cards at the hotels so that anyone who views the work and appreciates the work that our client have created will take a business card and hopefully be in touch.
First Annushka will email the following hotels and ask about distributing work on their premises and what are their thoughts and feelings on this. The hotels that she will email are – The Varsity Hotel & Spa, Anstey Hall and Double Tree by Hilton. To stretch our client’s audience, we believe that Cambridge should be a very easy area to advertise; there are lots of students, parents and people of all ages and backgrounds. Annushka believes that this will be a successful way of showing Nikki’s artwork and gaining clients.
I have come up with a couple of different methods that can be used to help promote Nikki's artwork. The first idea that I came up with was using social media sites such as Facebook or Twitter. Although, if I, myself, advertised her work on either of these social networking sites using my own account it would only been seen by people my age which I don't think is the best way to approach this situation. I would have to make a new Facebook page or a new Twitter account that I would use entirely to promote Nikki's artwork and this would be a struggle to start up but once it was going it would have a positive outcome. Although, not everyone uses social media sites which means we are leaving out a percentage of people from the Cambridgeshire area as they will not have access to see her art work.
I have come up with a couple of different methods that can be used to help promote Nikki's artwork. The first idea that I came up with was using social media sites such as Facebook or Twitter. Although, if I, myself, advertised her work on either of these social networking sites using my own account it would only been seen by people my age which I don't think is the best way to approach this situation. I would have to make a new Facebook page or a new Twitter account that I would use entirely to promote Nikki's artwork and this would be a struggle to start up but once it was going it would have a positive outcome. Although, not everyone uses social media sites which means we are leaving out a percentage of people from the Cambridgeshire area as they will not have access to see her art work.
The second idea that I have come up with flyer distribution, I could create a flyer using Photoshop and also some of Nikki's artwork and then distribute these to people around Cambridge.
Promoting
The budget that we are using is low. Nikki has five children to support at the same time as running her own business so we would like to use the most cost-effective way to advertise her business to the people of Cambridge. As much as we would love to promote an art exhibition that she could be doing it is very expensive if she is running her own one. Although, she doesn't need an exhibition to show off her work as there are plenty of others ways that can be used.
Aims & Objectives
Annushka and I have come up with many objectives that we are aiming for. We would like to distribute Nikki’s artwork and help her out by broadening the area in which she is working in and promoting her company – brand awareness. Rather than just Saffron Walden we would like to gain customers from Cambridge. Which would then help Nikki to progress further in the future, allowing her to build on this and gain more customers from a wider range of areas. Nikki told us that she feels that her business is too informal, which is why she would like to us focus some of our time on corporate companies which will help to turn her company more formal and give her a more professional look. This will help her in the future, she will be viewed on a higher level rather than just an average artist from the area - this is one of our main aims. Another aim that we have is to publicize Nikki as a person.
Promoting
The budget that we are using is low. Nikki has five children to support at the same time as running her own business so we would like to use the most cost-effective way to advertise her business to the people of Cambridge. As much as we would love to promote an art exhibition that she could be doing it is very expensive if she is running her own one. Although, she doesn't need an exhibition to show off her work as there are plenty of others ways that can be used.
Aims & Objectives
Annushka and I have come up with many objectives that we are aiming for. We would like to distribute Nikki’s artwork and help her out by broadening the area in which she is working in and promoting her company – brand awareness. Rather than just Saffron Walden we would like to gain customers from Cambridge. Which would then help Nikki to progress further in the future, allowing her to build on this and gain more customers from a wider range of areas. Nikki told us that she feels that her business is too informal, which is why she would like to us focus some of our time on corporate companies which will help to turn her company more formal and give her a more professional look. This will help her in the future, she will be viewed on a higher level rather than just an average artist from the area - this is one of our main aims. Another aim that we have is to publicize Nikki as a person.
We would like to show off her talents and show that she is a unique artist, different to the others around the Cambridgeshire area. We would like to recreate her image, such as create a new website for her as at the moment it doesn’t show off her full potential. Although, our key objective is to bring more customers to Nikki and help to expand her business, helping to broaden the area where her customers come from.
Seasonal Events
There are so many different events in Cambridge that support artists and help them to be recognized in their area. They also bring artists and local people together to create a positive relationship between the two.
Cambridge Open Studios is a flourishing community of over 450 artists, crafts people and designers working throughout Cambridgeshire. Their aim is to help bring artists and local people together. Every July they invite the public to visit their workshops and studios as part of the annual Open Studios even. This provides an opportunity for the public to see their work and find out about the techniques the artists use and the passions that inspire them. The 2015 Open Studios will take place over each of the four weekends in July. If an artist would like to take part they must register by the 31st January. Although this isn’t in the season at the moment this is something that our client would need to sign up for in this season that would help to promote her business.
Broughton House Gallery is a commercial art gallery showcasing monthly exhibitions of paintings, prints and sculptures - this is something that our client could get involved in. Art is very seasonal and seems to be popular in the summer; a lot of people spend their time looking at art in the summer time. Due to the weather being colder at this time of year people seem to spend more of their time inside rather than outside, so this idea would be a lot better in Summer. Also, stickers don’t last and they will last a lot longer in the summer time.
Launch Schedule
We would like to launch our campaign on the 1st February; we are going to launch this with the flyers in Cambridge. This will be followed over the next few days with Annuhska and I visiting hotels and promoting Nikki’s artwork. By the end of the first week of February we would like to have all of our printed flyers handed out and at least corporate business to have make contact with Nikki about her artwork. We have decided that we are not going to go through with the sticker ideas, as it’s not the right season for that. We are going to distribute the flyers on a Saturday, as the city centre is always busiest on a Saturday. There tends to be a lot more families out on a Saturday which is a good group of people to target.
Legal & Ethical Issues
One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Seasonal Events
There are so many different events in Cambridge that support artists and help them to be recognized in their area. They also bring artists and local people together to create a positive relationship between the two.
Cambridge Open Studios is a flourishing community of over 450 artists, crafts people and designers working throughout Cambridgeshire. Their aim is to help bring artists and local people together. Every July they invite the public to visit their workshops and studios as part of the annual Open Studios even. This provides an opportunity for the public to see their work and find out about the techniques the artists use and the passions that inspire them. The 2015 Open Studios will take place over each of the four weekends in July. If an artist would like to take part they must register by the 31st January. Although this isn’t in the season at the moment this is something that our client would need to sign up for in this season that would help to promote her business.
Broughton House Gallery is a commercial art gallery showcasing monthly exhibitions of paintings, prints and sculptures - this is something that our client could get involved in. Art is very seasonal and seems to be popular in the summer; a lot of people spend their time looking at art in the summer time. Due to the weather being colder at this time of year people seem to spend more of their time inside rather than outside, so this idea would be a lot better in Summer. Also, stickers don’t last and they will last a lot longer in the summer time.
Launch Schedule
We would like to launch our campaign on the 1st February; we are going to launch this with the flyers in Cambridge. This will be followed over the next few days with Annuhska and I visiting hotels and promoting Nikki’s artwork. By the end of the first week of February we would like to have all of our printed flyers handed out and at least corporate business to have make contact with Nikki about her artwork. We have decided that we are not going to go through with the sticker ideas, as it’s not the right season for that. We are going to distribute the flyers on a Saturday, as the city centre is always busiest on a Saturday. There tends to be a lot more families out on a Saturday which is a good group of people to target.
Legal & Ethical Issues
One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Designing Business cards
Design Work- Business Cards- Feedback
I am in charge of designing the business cards that are going to represent our clients company.
Target Audience and Market position
The target audience for our design is for family and corporate clients looking for a unique piece of artwork that suits their personal needs. Also a corporate client searching for an affordable piece of art to give status to their company premises.
In terms of market position we are aiming for affordable work pitched just above a family session in a photographic studio. Although we want this we do not want it as expensive as a sitting for a portrait artist.
Initial Designs and Sample pre-production material
I created four different designs for the front of the business cards which are shown below:
The first design is the one in the top left corner. This would be a black business card with think white paint dripping down it. When creating this on Photoshop I would add a lot of colour and shadow to make it look like the paint that is dripping down looks very 3D. I will then have the logo that is yet to be decided in white. This will stand out well against the black background and I think would look quite effective. I think that Nikki needs to stand out from the other artists in the are and I think that using a black and white colour scheme may help to do this for her. I think that this would look effective but having the white dripping paint as 3D may draw more attention to that rather than the logo itself which is what we want people to be looking at, so this idea may not work too well. I will create a mock up of this idea on Photoshop and see what it looks like. I may have to drop the opacity of the dripping to allow the logo to stand out against the black background.
The second design will also have a black background with white paint on it. This time it will have a very detailed paint splatter in the corner of the business card. I haven't decided which corner I would like it to go in yet. I have drawn it in the design on the right but I personally think that it would look a lot better on the left so when drawing this up on Photoshop I will change the side and decide which one looks better. The paint splatter will be white but this time I will not be using the 3D effect so it will not stand out as much as the paint dripping. Although, anything white on a black background is very contrasting and will stand out. But the writing for the logo will be in white writing so this should also stand out. I may put a white outline around the logo to emphasise this even more. I think that that would look good. This is my favourite design out of the four that I have mocked up.
The third design represents a rainbow. There will be six strips of colour down the middle of the business card with a white line between each to break the colours up. The colours will go in this order from left to right, red, orange, yellow, green, blue and indigo - this will represent the rainbow. The opacity on this design will be dropped and then the logo will go over the top. The background of this business card will be white as I think that this is the best way to make sure that everything stands out but also to emphasise the logo on the front.
The fourth design has a big logo nearly in the middle of the business card, slightly off to the left of the card. On the right of the card coming out of the bottom corner there will be a couple of different paint brushes. All of these paintbrushes will be black apart from the actual brush at the end which will have paint on them. The paint colours will all be different colours from the rainbow. The background of this design will he white to make sure that everything stands out well. Due to the fact that the logo is very big it will draw more attention to it rather than being drawn to the paint brushes.
I have taken my two favourite designs from the four that I have created and I have designed a back for these as well which is where the information will go.
Personally I think that the second designs at the bottom look a lot better than the top ones do. They look a lot more sophisticated, although, this could change when they are both drawn up on Photoshop. I will use these two designs and put them both into Photoshop and see which one looks better then.
Design idea 1
I think that the paint dripping looks quite amateur and doesn't really represent well what our client is all about. If the business card looks amateur then the potential customers will think that our client is going to amateur and that is not something that I want to put across. I think that the design takes a lot of the attention away from the actual logo and this is not what is meant to happen. I sent the two designs to our client and she preferred the second one a lot more.
Design idea 2
Here is the front and the back of my second design. I think that this works very well. The paint splatter is bright and does contrast well with the black background which is something I was worried about as I thought it may draw away the attention from the logo to the actual paint splatter. Although, due to the angle that the paint splat is facing it is drawing the eye to the logo as you follow the splatter. I think that this design works well and looks good. The back of the design fits all of the information in very and I really like this. The first font that I looked at using was very hard to read due to the fact that it was very curly. Although it was elegant and suited the image that we are putting across, at the same time it looked as if we were trying too hard so I chose a different font which is easier to read and more inviting to all ranges of people.
After showing this design to our client she said she wasn't too sure anymore about the fact that its all in black and white. She said she would like to have maybe a white or a black background with a different coloured splatter in the corner. Previously, she has told us that she wanted the scribble on the logo to be orange so we are going to make the splatter orange this time. She also said she wasn't too sure on the font so we are going to change this to something more elegant, less is more when it comes to font in the opinion of our client. The last piece of feedback that she has given us on the business cards is the fact that she doesn't like the line through the middle which is separating the text. We have taken this information on board and created a new business card for our client.
Development of ideas- Final Idea
Target Audience and Market position
The target audience for our design is for family and corporate clients looking for a unique piece of artwork that suits their personal needs. Also a corporate client searching for an affordable piece of art to give status to their company premises.
In terms of market position we are aiming for affordable work pitched just above a family session in a photographic studio. Although we want this we do not want it as expensive as a sitting for a portrait artist.
Initial Designs and Sample pre-production material
I created four different designs for the front of the business cards which are shown below:
The first design is the one in the top left corner. This would be a black business card with think white paint dripping down it. When creating this on Photoshop I would add a lot of colour and shadow to make it look like the paint that is dripping down looks very 3D. I will then have the logo that is yet to be decided in white. This will stand out well against the black background and I think would look quite effective. I think that Nikki needs to stand out from the other artists in the are and I think that using a black and white colour scheme may help to do this for her. I think that this would look effective but having the white dripping paint as 3D may draw more attention to that rather than the logo itself which is what we want people to be looking at, so this idea may not work too well. I will create a mock up of this idea on Photoshop and see what it looks like. I may have to drop the opacity of the dripping to allow the logo to stand out against the black background.
The second design will also have a black background with white paint on it. This time it will have a very detailed paint splatter in the corner of the business card. I haven't decided which corner I would like it to go in yet. I have drawn it in the design on the right but I personally think that it would look a lot better on the left so when drawing this up on Photoshop I will change the side and decide which one looks better. The paint splatter will be white but this time I will not be using the 3D effect so it will not stand out as much as the paint dripping. Although, anything white on a black background is very contrasting and will stand out. But the writing for the logo will be in white writing so this should also stand out. I may put a white outline around the logo to emphasise this even more. I think that that would look good. This is my favourite design out of the four that I have mocked up.
The third design represents a rainbow. There will be six strips of colour down the middle of the business card with a white line between each to break the colours up. The colours will go in this order from left to right, red, orange, yellow, green, blue and indigo - this will represent the rainbow. The opacity on this design will be dropped and then the logo will go over the top. The background of this business card will be white as I think that this is the best way to make sure that everything stands out but also to emphasise the logo on the front.
The fourth design has a big logo nearly in the middle of the business card, slightly off to the left of the card. On the right of the card coming out of the bottom corner there will be a couple of different paint brushes. All of these paintbrushes will be black apart from the actual brush at the end which will have paint on them. The paint colours will all be different colours from the rainbow. The background of this design will he white to make sure that everything stands out well. Due to the fact that the logo is very big it will draw more attention to it rather than being drawn to the paint brushes.
I have taken my two favourite designs from the four that I have created and I have designed a back for these as well which is where the information will go.
Personally I think that the second designs at the bottom look a lot better than the top ones do. They look a lot more sophisticated, although, this could change when they are both drawn up on Photoshop. I will use these two designs and put them both into Photoshop and see which one looks better then.
Design idea 1
I think that the paint dripping looks quite amateur and doesn't really represent well what our client is all about. If the business card looks amateur then the potential customers will think that our client is going to amateur and that is not something that I want to put across. I think that the design takes a lot of the attention away from the actual logo and this is not what is meant to happen. I sent the two designs to our client and she preferred the second one a lot more.
Design idea 2
Here is the front and the back of my second design. I think that this works very well. The paint splatter is bright and does contrast well with the black background which is something I was worried about as I thought it may draw away the attention from the logo to the actual paint splatter. Although, due to the angle that the paint splat is facing it is drawing the eye to the logo as you follow the splatter. I think that this design works well and looks good. The back of the design fits all of the information in very and I really like this. The first font that I looked at using was very hard to read due to the fact that it was very curly. Although it was elegant and suited the image that we are putting across, at the same time it looked as if we were trying too hard so I chose a different font which is easier to read and more inviting to all ranges of people.
After showing this design to our client she said she wasn't too sure anymore about the fact that its all in black and white. She said she would like to have maybe a white or a black background with a different coloured splatter in the corner. Previously, she has told us that she wanted the scribble on the logo to be orange so we are going to make the splatter orange this time. She also said she wasn't too sure on the font so we are going to change this to something more elegant, less is more when it comes to font in the opinion of our client. The last piece of feedback that she has given us on the business cards is the fact that she doesn't like the line through the middle which is separating the text. We have taken this information on board and created a new business card for our client.
Development of ideas- Final Idea
This is our final design for our client and she is very happy with it. She likes the orange that we have used as the splatter and loves how we have included a small picture of her on there which Annushka drew using photoshop.
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