Overview
We are advertising the artwork of our client, Nikki Sims from Saffron Walden. She has two parts to her company that are landscape paintings and portrait paintings of all different sizes and textures. She would like us to promote her artwork using two different methods. Both methods are left down to Annushka and I but she has been specific about what she would like. Nikki has told us that she would like her landscape paintings to be promoted to corporate companies such as hotels, offices, etc. She would ideally like her work to be displayed in prestigious hotels where they will be appreciated and recognised, helping her business to progress. Nikki has told us that she would also like us to promote her portrait paintings.
Audience & Target Audience
She would like a few more customers, around 10 - 20 as she would like to broaden her experience and gain more customers to be more recognized in the area. She would like to be more recognized in a larger area rather than just Saffron Walden and Furneux Pelham, which is why we suggested that she broaden to around the Cambridge area.
Campaign Message
The campaign message that we would like to put across is the fact that Nikki is a talented artist whose talents aren’t as recognized as they should be. Everyone in the area should know how Nikki Sims is and should be aware of the artwork that she creates.
Method & Approach
We have decided that we are going to split these two tasks evenly and focus on one each, allowing us to give each suggestion she has given 100%. Annushka is going to focus on the landscape paintings for the hotels and I am going to focus on the portrait paintings.
Annushka has looked at a couple of different ways in promoting the artwork to hotels and offices where they will be seen. She has conducted research on distributing work to corporate audiences. Annushka has come to the conclusion that distributing Nikki’s work through hotels would be the best way to approach the job; this will enable our client to successfully build her business. Annushka is an artist herself and will choose a selection of our clients work, given the atmosphere and architecture experience). She will take these paintings to hotels after arranging a meeting with those in charge of interior design at the hotels. She is also going to speak to whom it may concern about leaving a small stack of our clients business cards at the hotels so that anyone who views the work and appreciates the work that our client have created will take a business card and hopefully be in touch.
We are advertising the artwork of our client, Nikki Sims from Saffron Walden. She has two parts to her company that are landscape paintings and portrait paintings of all different sizes and textures. She would like us to promote her artwork using two different methods. Both methods are left down to Annushka and I but she has been specific about what she would like. Nikki has told us that she would like her landscape paintings to be promoted to corporate companies such as hotels, offices, etc. She would ideally like her work to be displayed in prestigious hotels where they will be appreciated and recognised, helping her business to progress. Nikki has told us that she would also like us to promote her portrait paintings.
Audience & Target Audience
She would like a few more customers, around 10 - 20 as she would like to broaden her experience and gain more customers to be more recognized in the area. She would like to be more recognized in a larger area rather than just Saffron Walden and Furneux Pelham, which is why we suggested that she broaden to around the Cambridge area.
Campaign Message
The campaign message that we would like to put across is the fact that Nikki is a talented artist whose talents aren’t as recognized as they should be. Everyone in the area should know how Nikki Sims is and should be aware of the artwork that she creates.
Method & Approach
We have decided that we are going to split these two tasks evenly and focus on one each, allowing us to give each suggestion she has given 100%. Annushka is going to focus on the landscape paintings for the hotels and I am going to focus on the portrait paintings.
Annushka has looked at a couple of different ways in promoting the artwork to hotels and offices where they will be seen. She has conducted research on distributing work to corporate audiences. Annushka has come to the conclusion that distributing Nikki’s work through hotels would be the best way to approach the job; this will enable our client to successfully build her business. Annushka is an artist herself and will choose a selection of our clients work, given the atmosphere and architecture experience). She will take these paintings to hotels after arranging a meeting with those in charge of interior design at the hotels. She is also going to speak to whom it may concern about leaving a small stack of our clients business cards at the hotels so that anyone who views the work and appreciates the work that our client have created will take a business card and hopefully be in touch.
First Annushka will email the following hotels and ask about distributing work on their premises and what are their thoughts and feelings on this. The hotels that she will email are – The Varsity Hotel & Spa, Anstey Hall and Double Tree by Hilton. To stretch our client’s audience, we believe that Cambridge should be a very easy area to advertise; there are lots of students, parents and people of all ages and backgrounds. Annushka believes that this will be a successful way of showing Nikki’s artwork and gaining clients.
I have come up with a couple of different methods that can be used to help promote Nikki's artwork. The first idea that I came up with was using social media sites such as Facebook or Twitter. Although, if I, myself, advertised her work on either of these social networking sites using my own account it would only been seen by people my age which I don't think is the best way to approach this situation. I would have to make a new Facebook page or a new Twitter account that I would use entirely to promote Nikki's artwork and this would be a struggle to start up but once it was going it would have a positive outcome. Although, not everyone uses social media sites which means we are leaving out a percentage of people from the Cambridgeshire area as they will not have access to see her art work.
I have come up with a couple of different methods that can be used to help promote Nikki's artwork. The first idea that I came up with was using social media sites such as Facebook or Twitter. Although, if I, myself, advertised her work on either of these social networking sites using my own account it would only been seen by people my age which I don't think is the best way to approach this situation. I would have to make a new Facebook page or a new Twitter account that I would use entirely to promote Nikki's artwork and this would be a struggle to start up but once it was going it would have a positive outcome. Although, not everyone uses social media sites which means we are leaving out a percentage of people from the Cambridgeshire area as they will not have access to see her art work.
The second idea that I have come up with flyer distribution, I could create a flyer using Photoshop and also some of Nikki's artwork and then distribute these to people around Cambridge.
Promoting
The budget that we are using is low. Nikki has five children to support at the same time as running her own business so we would like to use the most cost-effective way to advertise her business to the people of Cambridge. As much as we would love to promote an art exhibition that she could be doing it is very expensive if she is running her own one. Although, she doesn't need an exhibition to show off her work as there are plenty of others ways that can be used.
Aims & Objectives
Annushka and I have come up with many objectives that we are aiming for. We would like to distribute Nikki’s artwork and help her out by broadening the area in which she is working in and promoting her company – brand awareness. Rather than just Saffron Walden we would like to gain customers from Cambridge. Which would then help Nikki to progress further in the future, allowing her to build on this and gain more customers from a wider range of areas. Nikki told us that she feels that her business is too informal, which is why she would like to us focus some of our time on corporate companies which will help to turn her company more formal and give her a more professional look. This will help her in the future, she will be viewed on a higher level rather than just an average artist from the area - this is one of our main aims. Another aim that we have is to publicize Nikki as a person.
Promoting
The budget that we are using is low. Nikki has five children to support at the same time as running her own business so we would like to use the most cost-effective way to advertise her business to the people of Cambridge. As much as we would love to promote an art exhibition that she could be doing it is very expensive if she is running her own one. Although, she doesn't need an exhibition to show off her work as there are plenty of others ways that can be used.
Aims & Objectives
Annushka and I have come up with many objectives that we are aiming for. We would like to distribute Nikki’s artwork and help her out by broadening the area in which she is working in and promoting her company – brand awareness. Rather than just Saffron Walden we would like to gain customers from Cambridge. Which would then help Nikki to progress further in the future, allowing her to build on this and gain more customers from a wider range of areas. Nikki told us that she feels that her business is too informal, which is why she would like to us focus some of our time on corporate companies which will help to turn her company more formal and give her a more professional look. This will help her in the future, she will be viewed on a higher level rather than just an average artist from the area - this is one of our main aims. Another aim that we have is to publicize Nikki as a person.
We would like to show off her talents and show that she is a unique artist, different to the others around the Cambridgeshire area. We would like to recreate her image, such as create a new website for her as at the moment it doesn’t show off her full potential. Although, our key objective is to bring more customers to Nikki and help to expand her business, helping to broaden the area where her customers come from.
Seasonal Events
There are so many different events in Cambridge that support artists and help them to be recognized in their area. They also bring artists and local people together to create a positive relationship between the two.
Cambridge Open Studios is a flourishing community of over 450 artists, crafts people and designers working throughout Cambridgeshire. Their aim is to help bring artists and local people together. Every July they invite the public to visit their workshops and studios as part of the annual Open Studios even. This provides an opportunity for the public to see their work and find out about the techniques the artists use and the passions that inspire them. The 2015 Open Studios will take place over each of the four weekends in July. If an artist would like to take part they must register by the 31st January. Although this isn’t in the season at the moment this is something that our client would need to sign up for in this season that would help to promote her business.
Broughton House Gallery is a commercial art gallery showcasing monthly exhibitions of paintings, prints and sculptures - this is something that our client could get involved in. Art is very seasonal and seems to be popular in the summer; a lot of people spend their time looking at art in the summer time. Due to the weather being colder at this time of year people seem to spend more of their time inside rather than outside, so this idea would be a lot better in Summer. Also, stickers don’t last and they will last a lot longer in the summer time.
Launch Schedule
We would like to launch our campaign on the 1st February; we are going to launch this with the flyers in Cambridge. This will be followed over the next few days with Annuhska and I visiting hotels and promoting Nikki’s artwork. By the end of the first week of February we would like to have all of our printed flyers handed out and at least corporate business to have make contact with Nikki about her artwork. We have decided that we are not going to go through with the sticker ideas, as it’s not the right season for that. We are going to distribute the flyers on a Saturday, as the city centre is always busiest on a Saturday. There tends to be a lot more families out on a Saturday which is a good group of people to target.
Legal & Ethical Issues
One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
Seasonal Events
There are so many different events in Cambridge that support artists and help them to be recognized in their area. They also bring artists and local people together to create a positive relationship between the two.
Cambridge Open Studios is a flourishing community of over 450 artists, crafts people and designers working throughout Cambridgeshire. Their aim is to help bring artists and local people together. Every July they invite the public to visit their workshops and studios as part of the annual Open Studios even. This provides an opportunity for the public to see their work and find out about the techniques the artists use and the passions that inspire them. The 2015 Open Studios will take place over each of the four weekends in July. If an artist would like to take part they must register by the 31st January. Although this isn’t in the season at the moment this is something that our client would need to sign up for in this season that would help to promote her business.
Broughton House Gallery is a commercial art gallery showcasing monthly exhibitions of paintings, prints and sculptures - this is something that our client could get involved in. Art is very seasonal and seems to be popular in the summer; a lot of people spend their time looking at art in the summer time. Due to the weather being colder at this time of year people seem to spend more of their time inside rather than outside, so this idea would be a lot better in Summer. Also, stickers don’t last and they will last a lot longer in the summer time.
Launch Schedule
We would like to launch our campaign on the 1st February; we are going to launch this with the flyers in Cambridge. This will be followed over the next few days with Annuhska and I visiting hotels and promoting Nikki’s artwork. By the end of the first week of February we would like to have all of our printed flyers handed out and at least corporate business to have make contact with Nikki about her artwork. We have decided that we are not going to go through with the sticker ideas, as it’s not the right season for that. We are going to distribute the flyers on a Saturday, as the city centre is always busiest on a Saturday. There tends to be a lot more families out on a Saturday which is a good group of people to target.
Legal & Ethical Issues
One of the main legal issues that pops up when advertising is copyright. When creating the logo for our clients company we need to make sure nothing we use is copyrighted. This could really let our client down if we did use something that was copyrighted as it could affect her business negatively if she uses a copyrighted logo for her company. Another legal and ethical issues that we need to remember if the fact that we are trying to gain her customers of all ages and backgrounds so when showing off her art to possible customers we need to use suitable pieces of artwork. Our client, in the past, has painted nude images, this would be unsuitable to show off to the public and could get our client some negative responses which is the last thing that we want to do.
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