Monday, 20 April 2015

Final ideas

We have decided that we are going to use five different methods to help promote Nikki's artwork.
  • Business Cards
  • Postcards
  • Website Design
  • New Logo
  • Visiting Hotels
The first method that will be using will be the use of business cards. . I will design the website design, logo and business cards. Me and Amy will be working together and create different aspects of each media. We will create our favourites using Photoshop to see what it would look like in more detail. All of these designs will be shown to Nikki in our meeting. Nikki has said she would like the logo on the business card but she wouldn't like an image of herself on there, other than that it is down to us.

The second method that we will be using will be the use of postcards. We will focus on distributing the designs at the two busiest spots in Cambridge which will around the Graphton Centre and also outside of the Grand arcade. If we still have lots left over near the end we will take a walk down to the River Cam as that is also a very busy spot. These will be distributed on a Saturday as that is the best day to do so as there will be a wider range of people as most people will have the weekend off of work and college. 
I am going to create Nikki a new website using a tool online. I am going to add more colours and make it easier to navigate around. I have also decided to add a video of our client talking about her artwork to the website which I think will work very well.

The fourth method that will be focusing on will be creating our client a new logo. We will both create seperate designs and leave the deciding up to Nikki. I will then take these ideas and create one or two of them in Photoshop and allow our client to choose her favourite one and the one that she thinks will reflect her company the most. Nikki would like it to look elegant but also have that arty side to it. She would like the use of the colour green in the logo.

The fifth method is to visit hotels and speak to them about distributing our clients art work inside of them. We will email the hotels first and find out what their policies are on this and then if they are interested we will go in and take in the some of Nikki's art work. We will allow them to display our clients art work for a specific amount of time and if they like it and think that it looks good where it is then we will offer them a price for it.

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