Media Channels for Nikki Sims Art

Nikki Sims is not a very well known artist so to be able to advertise what she does, we need to stick to the local area but maybe distribute the advertisement to london as well seeing as it is not too far from the village (essex) Newport. Here are a few newspapers that are popular around the area and would benefit the advert hugely.

As seen above, Cambridge News has 506,041 viewers per month online. If you distribute your advert on their website for a month it would cost around £7,590. This is expensive to advertise your business but it could be useful as you can appear in a certain section.Nikki's company would be the art section or the family section as most of her clients ask for family portraits. This means she will be reaching out to these people specifically.

Flyers are also a successful way of advertising. This is a good way of grabbing the publics attention because as well as reading the flier they also get the chance to have a personal interaction with the person handing the flyers out. If this person is friendly ect. they're more likely to read the flier. If we were to chose this idea then we would design the flier ourselves rather than picking a company to do this as our budget will be fairly low. A flier can be a very cost-effective form of advertising. In its most basic form, a flier can consist of a simple sheet of paper that is stapled to a telephone pole. This type of advertising is virtually free and can prove effective, depending on what you are publicizing and the placement of the flier. For small business ventures, simply placing fliers in advantageous locations, such as on grocery store bulletin boards and at busy intersections, can have an impact that produces revenue. A downside to using fliers in your advertising is that they can be seen as cheap, dated and out of touch. This is especially true of fliers that are poorly designed. If a flier does not look polished and professional, paired with the fact that it is considered an old-fashioned medium, it can lead the consumer to think likewise of your business. Even though fliers can stand out in the Internet age, if they are not executed perfectly they could make your company look crude.

Another way of advertising is Billboards. 

Advantages
Huge and eye-catching
Targets a large and diverse market
Easily registered information
Increased frequency of consumer exposure
Effective medium of awareness advertising
Targets middle and upper classes
Photographic information (strong visual effect)
Builds company reputation and product image
Quick rise in sales
Guaranteed audience
Customers find you
Disadvantages
High costs for brief exposure
Risk from vandalism, weather conditions
Visibility issue
Stationary mode of advertising
Time insensitive
No feedback
No advantage of space
Does not target a specific market
Short term advertising tool
Limited information
Upside of Using Billboards

It may seem like a big investment. Yes, a billboard can cost you anywhere starting from $1000. But, it will help your company build a brand image. Imagine, a stationary billboard at one location will be noticed by all the people passing by. This will strengthen your product presence in the market as you reach numerous target groups simultaneously. The size of the billboard makes it impossible to not notice it. Although, your audience has a very limited time to take note of your ad, there will be a high frequency of customers being repeatedly exposed to it. This results in the ad automatically getting registered in their photographic memory so they will remember it. Advertising by billboards is especially useful if you want to create product or brand awareness for your company in the market. You do not have to go around looking for customers because they will be attracted to the product. Think about it.

Downside of Using Billboards

There can be some uncontrollable factors like harsh weather and vandalism that can damage your billboard, although, chances of vandalism are less likely in traditional billboards that are several feet above the ground. Also, if the site of your billboard is blocked by a tree or a branch, it will hinder its visibility. Again, this is less likely because all obstacles are generally removed when the ad is put up on the billboard. If you are looking to target a specific target group, billboards is not for you. It does not cater to a specific segment of the market. Another disadvantage is that you cannot ascertain whether your billboard has successfully drawn new customers. Even though a huge space is available for advertisement, it only gives a short message that must make a strong impact on prospective customers to stimulate sales.