Skoda Advert- televised

When watching this advert which was televised in 2007, the very first element, personally was very significant: the music. This piece is called 'my favourite things' from the famous film released in 1965 ' the sound of music' This could imply that 'my favourite things' relates to the elements of the car that they're advertising- as well as referring to each part of the car being built by cake. This is also very cleverly advertised; using this song draws attention to other audiences (lovers of musicals) Not only do they now have a typical audience- car lovers and cake lovers, now they also have the viewers that enjoy music/ the older generation who watched 'The Sound of Music' as a child. As i continued watching the advert I discovered that each worker building the cake/car is either very concentrated to the detail of the development or they are smiling, happy with the model that they are building. This could also show the viewer that they are a friendly team at Skoda and that they enjoy their job but also portray that they take what they do seriously which could provoke the viewer to be more interested in the make of car, visually seeing the team in action. The purpose of this advert is to promote a new model of car by Skoda and make the audience feel connected in order to provoke the viewer to purchase the product which is being promoted. Both adverts, print based and televised contain exactly the same content. They both have the final product of the cake as a car which shows the audience a positive product which lifts the viewers mood.