Tuesday, 27 January 2015
How I will go about distributing Nikki Sims' work
I have done some research on distributing the clients work to a corporate audience. I have decided that both Hotels are the key distribution channels to enable my client to successfully build her business. As I am an artist myself, I will choose a selection of Nikki's paintings (given the atmosphere and architecture) and aim to go to these hotels and ask them if they would have them hanging in their Lobby. I will also ask if they would have a stack of nikki's business cards on their desk so that any of their customers would pick one up seeing the painting hanging in the lobby. First I will e-mail the following hotels to ask for permission to distribute her work on their premiss- The Varsity hotel & Spa, Anstey Hall and Double Tree By Hilton. To stretch our clients audience, i believe that Cambridge should be a very easy area to advertise, there are lots of students with parents, tourists ect. which would be easy to branch out to. After further research I discovered that looking at Offices were no longer a priority as I believe that it wouldn't work because each company would have been different and we want a company which would be interested in art work (around Cambridge there are very few) I understand that this would not be a successful wat of showing nikki's art work and gaining clients.
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