Wednesday, 21 January 2015
Agency profile
The agency for the Skoda 'Cake' advert is a company called Fallon. Fallon was born in Minneapolis in the summer of 1981, during a recession and without a founding client. The agency was established by five idealists with a shared passion for understanding consumers and their behaviour, as well as shared values and common-sense organisational principles. Fallon London launched with these same beliefs and values in 1998, and in today's world of multiple media channels (and in another recession) the philosophy of using creativity to outsmart the competition is even more relevant today than it's ever been.
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